💡 Best Practices

• • Timing: Send during active hours (8 PM - 10 PM peak for dating apps)
• • Frequency: Max 1-2 notifications per user per day
• • Personalization: Use segments (inactive users → "We miss you!")
• • Deep Links: Always include action (wispic://matches)
• • Testing: Test on small group first (100 users)
• • Compliance: Users can disable in app settings (opt-out)